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Coach was founded in 1941 as a family-run workshop. In a Manhattan loft, six artisans handcrafted a collection of leather goods using skills handed down from generation to generation. Discerning consumers soon began to seek out the quality and unique nature of Coach craftsmanship.
Now greatly expanded, Coach continues to maintain the highest standards for materials and workmanship. Coach¡¯s exceptional workforce remains committed to carefully upholding the principles of quality and integrity that define the company. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality and durability, and our commitment to customer service. |
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| During the last decade, Coach has emerged as America's preeminent designer, producer, and marketer of fine accessories and gifts for women and men including handbags, women¡¯s and men¡¯s small leathergoods, business cases, weekend and travel accessories, outerwear, scarves, jewelry, fragrance and related accessories. Continued development of new categories has further established the signature style and distinctive identity of the Coach brand. Together with our licensing partners, we also offer watches, footwear, and sunwear bearing the Coach brand name. |
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| Coach¡¯s distribution strategy is multi-channel. There are currently over 400 Coach stores in the United States and Canada, with more slated to open this calendar year. In addition, Coach has built a strong presence in the United States through Coach boutiques located within select department stores and specialty retailer locations. In 1999, Coach launched its online store at www.coach.com and evolved it into an important sales channel in the United States, and an effective marketing and advertising vehicle for Coach both domestically and abroad. |
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While Coach continues to be one of the most recognized accessories brands in the United States, its long-term strategic plan is to increase international distribution and target international consumers. Through Coach Japan, wholly owned by Coach since 2005, the company leverages a large growth opportunity in this important market for imported handbags and accessories. Similarly, the Company acquired its retail businesses in Hong Kong, Macau and Mainland China in 2009. As this emerging market rapidly grows, the Coach brand enjoys increased recognition. Intent on maintaining a consistent brand strategy domestically and abroad, this ownership structure provides Coach with complete control of its distribution in Japan and China. With a global vision in place, Coach is available at over 900 department store locations in the United States, 159 international department stores, retail stores and duty free shops in over 20 countries, 155 department store shop-in-shops and retail and factory stores operated by Coach Japan, and 28 company-operated locations in China.
Coach¡¯s corporate headquarters remain in midtown Manhattan on 34th Street, in the location of our former factory lofts. Coach is a publicly traded company listed on the New York Stock Exchange, traded under the symbol COH. | |
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